Liqui Moly - based in Ulm, is a well-known, innovative German company which produces more than 6,000 types of products. In the 50-plus years since inception, Liqui Moly has earned a reputation as a industry leader in the market for motor oils and auto chemistry.
About the Project
Crocodile Molygen was designed to support Liqui Moly's brand of engine oil. It was used in sweepstakes and promotions and became the top prize for Liqui Moly's club for children and adults.
Because of Bright Concept's knack for design, Crocodile Molygen was not just a stuffed animal. If you were to shake its paw - it would sing a children's song. Bright Concept personally assigned an employee with the specific task of writing sound and playback control thus maintaining quality control for each and every sample.
Comments by client
Advertisement Manager of Liqui Moly
Toy production quality is very high. We satisfied of the cooperation with Bright Concept. The toy is very high quality and was delivered in time directly to the office door.